CHENNAI, July 25, 2025 – Sun Pictures has announced a grand promotional event for the highly anticipated Tamil film Coolie, set for August 2, 2025, at Chennai’s Nehru Indoor Stadium. Titled the Coolie Visual Extravaganza, this star-studded spectacle promises to be a landmark celebration for Tamil cinema, featuring superstar Rajinikanth, acclaimed director Lokesh Kanagaraj, and music maestro Anirudh Ravichander, alongside a powerhouse ensemble cast.
The event, a key milestone in the promotional campaign for Coolie, is set to captivate fans with exclusive reveals, live performances, and a glimpse into the film’s high-octane world. Scheduled just weeks before the movie’s global theatrical release on August 14, 2025, the extravaganza is expected to amplify the already feverish anticipation for this action thriller.
A Star-Studded Affair
The Coolie Visual Extravaganza will feature the film’s stellar cast, including Rajinikanth, Nagarjuna Akkineni, Upendra, Sathyaraj, Soubin Shahir, Shruti Haasan, and Reba Monica John, with Bollywood icon Aamir Khan confirmed for a dynamic cameo as the character Dahaa. Fans can also expect a special appearance by Pooja Hegde in a vibrant dance number choreographed by Sandy. The event will showcase the film’s much-talked-about soundtrack, with Anirudh Ravichander performing live, debuting tracks such as “Chikitu,” “Monica,” and the eagerly awaited “Powerhouse.”
Sun Pictures has teased exclusive content, including the official trailer release, which Lokesh Kanagaraj confirmed for August 2. Kanagaraj emphasized a minimalist marketing approach, stating, “I want to deliver one trailer and then the film. More than that, anything will be a giveaway.” The trailer is expected to offer a glimpse of Rajinikanth’s character, Deva, a former terrorist leader navigating a gripping narrative centered around gold smuggling and antique gold watches.
A Cinematic Milestone
Directed by Lokesh Kanagaraj, Coolie marks Rajinikanth’s 171st film and is produced by Kalanithi Maran under Sun Pictures. Filmed across diverse locations including Chennai, Hyderabad, Visakhapatnam, Jaipur, and Bangkok, the movie promises a visual spectacle enhanced by IMAX-certified cinematography from Girish Gangadharan and editing by Philomin Raj. The film’s action sequences, choreographed by Anbariv, are touted to be among the most ambitious in Tamil cinema, with Kanagaraj describing Coolie as a “full-fledged commercial entertainer” designed for audience enjoyment.
The Coolie Visual Extravaganza follows the success of the film’s chart-topping singles, “Chikitu” and “Monica,” which have taken social media by storm. The event will also feature fan interactions and social media contests, adding to the festive atmosphere. Industry sources note potential logistical challenges due to a possible government function at Nehru Stadium, but advance payments for the venue have been made, with official confirmation expected soon.
Global Hype and Box Office Buzz
Coolie is generating unprecedented buzz, with Hamsini Entertainment managing its international release across over 100 countries, marking one of the widest distributions for an Indian film. The film’s overseas rights have reportedly secured a record-breaking deal, reflecting its massive global appeal. With a reported budget of ₹375 crore, including a ₹150 crore fee for Rajinikanth, Coolie is one of the most expensive Indian films to date.
The film is set to clash at the box office with War 2, starring Hrithik Roshan and Jr. NTR, on August 14, 2025. Industry analysts predict fierce competition, with Coolie expected to dominate in Tamil Nadu, Kerala, and Karnataka, while War 2 may lead in Telugu states and North India. Fans have hailed Coolie as a “mass bonanza,” praising Kanagaraj for delivering a “full fan-service” experience for Rajinikanth enthusiasts.
A Cultural Moment for Tamil Cinema
The Coolie Visual Extravaganza is more than a promotional event; it’s a celebration of Rajinikanth’s enduring legacy and Lokesh Kanagaraj’s bold vision. With comparisons to Rajinikanth’s iconic 1991 film Thalapathi, Coolie is poised to redefine the “mass” genre in Tamil cinema, blending high-octane action, emotional depth, and Anirudh’s electrifying music. As Chennai prepares to host this cinematic spectacle, fans worldwide are counting down to August 2 for an unforgettable night.
The film will be available in Tamil, Telugu, Hindi, and Kannada, with an OTT release planned on Amazon Prime Video after an eight-week theatrical run.
